- brand recognition
- special focus on sport events
- calculating value of brand appearances
Sport sponsorship is one of the most intensively developing unconventional forms of promotion.
Its unquestionable advantages are:
- no "defensive reactions" among the spectators during commercial breaks (
only 5% of the audience consciously watch commercial breaks)
- creating a positive brand image
- "real" midbreaks
- homogenous target group
- possibility to expose "banned" advertisement
Pentagon International gives you tools for measuring media value of exposed brands.
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